Yorkshire Tiger Launch


Doug Jackson recently shot a PR launch for Huddersfield's newest bus company Yorkshire Tiger.


The Story

The old Centrebus and Huddersfield Bus Company names are becoming Yorkshire Tiger which operates from depots in Leeds, Elland and Huddersfield.


The rebrand comes just a month after the Elland-based businesses were acquired by bus and rail giant ArriServices include ones running between Huddersfield and destinations including Denby Dale, Clayton West, Grange Moor and Wakefield.Other vehicles now in Arriva’s ownership run between Leeds, Bradford and Harrogate.


A month after taking control of the former Centrebus joint venture operation in Yorkshire, Arriva this week unveiled a new identity for the bulk of the business, Yorkshire Tiger.




The new name and orange livery will be applied to 90 vehicles in the former Centrebus and Huddersfield Bus Company fleet. However another 32 vehicles which were part of the joint venture will retain the old-established K-Line name.


Business director Martijn Gilbert says that the new identity, designed by Ray Stenning of Best Impressions, picks up on the orange which was part of the livery used by Centrebus. He promises increased use of social media to communicate with customers and the extension of real-time information to the entire fleet.


The Shoot

At Temple Newsam, near Leeds, the first thing to decide for the busses was where to place them for the photos. It took a bit of messing about but we got there. The brief was to photograph various people with and without the Stuffed tiger. We got some shots of the drivers and Yorkshire Tiger business director Martijn (correct) Gilbert. It was a fun shoot that only took around an hour.

Always nice to get feedback from a client too......' Thanks again for your work yesterday. The photo’s look excellent!'










0114 2683 972  07800 542 638